Oh, the plague of social media and its irrational empowerment of at-home, amateur media moguls. Well, truth be told, not everyone has the tenacity to sit and slog through hours of footage to create a skillfully made, ready-for-prime time upload. Not to worry you talentless hacks, Magisto's got a web-based tool that'll automate your lack of video editing expertise, and churn out YouTube-worthy, ADD-style clips replete with background music and fancy multi-window effects. The service, which makes use of an algorithm to recognize "people, pets and landscapes and can even...[analyze] sounds and images," had formerly been available in a private beta, but is now open and free to anyone with a camera, a computer and a decent internet connection. We've seen the results of the company's handiwork and it's all pretty much the same thing -- an incoherent, tune-laden mashup. Which is to say, ideal for the Twitter and Facebook IV drips we've come to subsist upon. Go ahead and test the hyper-editing software out at the source below -- it's not like you actually have to do anything, anyway. Just click.
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Magisto Turns Anybody's Unedited Video Footage Into a Short, Fun Movie With A Click Of A Button
Secures $5.5M Series B Funding Round Led By Horizons Ventures, Including Original Investor Magma Venture Partners
San Francisco, CA – Sept 20, 2011 – Magisto today announced the public availability of the company's free, web-based video editing service that automatically turns any unedited video footage into short, fun movies to share with friends and family. Additionally, the company also announced a $5.5 million Series B Round led by Li Ka-shing's private investment arm, Horizons Ventures that also includes original investor Magma Venture Partners.
Starting today, anyone can use Magisto to turn unedited video footage into high quality, share-worthy movies with titles, music, and all the best scenes. People no longer need to learn new software or spend days sifting through videos trying to do their own video editing. With Magisto, users simply upload their videos, pick a title, select their music, and with the click of a button Magisto goes to work. The company's proprietary technology automatically finds the best footage in the videos and edits them into a short, fun movie that is ready to share on Facebook, Twitter, YouTube, or via email.
"Kids. Special events. Family vacations. Everybody is shooting hours and hours of video, but nobody knows what to do with it," said Magisto Co-Founder and CEO Oren Boiman. "The average person doesn't edit videos. It's hard to do, and most people don't have the desire or time to learn video editing programs. So they either post long boring videos nobody wants to watch, or they save them on their hard drive – unwatched, unedited, unshared. We made Magisto to give people a way to take their videos and turn them into movies that are fun to watch and easy to share."
Additionally, Magisto has secured a $5.5M Series B round of funding led by Horizons Ventures, a Hong Kong-based investment manager looking after the private investments of Mr. Li Ka-shing and the Li Ka-shing Foundation in the TMT sector globally. Magma Venture Partners also participated in this round, having previously led the Series A Round in 2010.
"Do-it-yourself video editing is dead. Magisto is an entirely different video editing experience that delivers great quality video editing that has never been seen before," said Frank Meehan, Magisto Board Member for Horizons Ventures. "Magisto is the first company to actually make this automated editing work and bring it to market in an easy to use web service. The potential for this technology is significant, especially given the tremendous growth of video capable devices in recent years."
The Technology that Powers Magisto
Magisto uses revolutionary new technology that understands every aspect of video footage. More than just facial recognition, Magisto knows the difference between people, pets and landscapes and can even infer the "intent" of the filmmaker by analyzing the sounds and images on the video. Magisto's sophisticated technology and unparalleled understanding of video footage make the automated editing service seem like Magic to its users.
Magisto is free to users and can be found at http://www.magisto.com/. Users can select up to 16 video clips to upload, pick a title, choose their music and with a simple click-of-a-button, turn them into a high-quality movie ready to share.