Broadcom's got a WICED game it plays, to make smart devices feel this way

Broadcom wants you to fall in love with its BCM 4319 WICED (Wireless Internet Connectivity for Embedded Devices) platform -- a weeny 802.11 a/b/g /n WiFI module that can be added to any device that uses a microcontroller. Jimmy one into your fridge, digital camera or aircon and it'll find its own way to the cloud. With instant networking for kit like this, doctors could monitor patients vital signs, your holiday snaps could find their own way online and, most importantly of all, you can make sure the kids aren't fiddling with the darn thermostat again.

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Broadcom Introduces New Wi-Fi Module Bringing Wireless Connectivity to an Array of Previously Non-Networked Devices

Opens Doors for Wi-Fi Adoption in Emerging Markets Including Connected Appliances, Smart Energy Systems and Cloud-based Health and Home Management Services

Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(r). (PRNewsFoto/BROADCOM) IRVINE, CA UNITED STATES

IRVINE, Calif., Nov. 10, 2011 /PRNewswire/ --

Self-contained Wi-Fi subsystem with embedded processor, a streamlined and simple connectivity API and complete software development environment allows manufacturers to incorporate wireless connectivity into a broad range of products that previously did not feature networking capability
Breakthrough "self-hosted" Wi-Fi and networking software stack eliminates impact on host processor to manage connectivity in resource-constrained devices
Platform enables simplified Wi-Fi integration in MCU-based systems and creates new opportunities for Wi-Fi proliferation into emerging markets

Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today unveiled its new Wireless Internet Connectivity for Embedded Devices (WICED) platform (pronounced "wik-id"). The new module eases development effort and simplifies the implementation of Wi-Fi connectivity in an array of consumer devices, especially those with no current networking support. Visit for more news on wireless connectivity.

The new Wi-Fi module, featuring the Broadcom® BCM4319 wireless LAN MAC/baseband/radio, includes an embedded processor and unique "self-hosted" Wi-Fi networking library and software application stack, allowing manufacturers to easily integrate wireless connectivity into any MCU based consumer product. WICED-based modules enable the addition of secure, interoperable Wi-Fi functionality via a simple serial port using a basic command set that does not require any significant changes in product micro-controller architectures.

The WICED platform enables Wi-Fi in several emerging markets including connected appliances, smart energy systems, and cloud-based health and home management services.

Home Appliances: When WICED is integrated into appliances such as washing machines and air conditioners, users can monitor energy consumption and control the products either at home or remotely.
Consumer Electronics: WICED modules can be easily designed into portable consumer electronics like digital cameras and audio products for file sharing and access to internet-based storage and applications.
Cloud-Based Services: Because of its low power and small size, WICED solutions can be built into sensors and monitors for remote and cloud-based healthcare, fitness and security capabilities.

Modules based on Broadcom's WICED platform are now shipping to top tier appliance OEMs and makers of monitoring and control electronics.

Product Highlights/Key Facts:

WICED leverages Broadcom's advanced Wi-Fi technology and products. Key product features and benefits include:
The BCM4319 single-chip 802.11a/b/g /n solution, with radio, MAC, baseband and integrated power amplifier (PA). A complete development kit with software debugger, compiler and test board is also available.
Easy-to-use software development and applications library with an innovative application programming interface (API) that reduces development complexity required to access and utilize advanced Wi-Fi capabilities.
Serial-to-Wi-Fi API enables high-speed TCP/IP throughput of greater than 20 megabits per second that enables advanced applications and support for key I/O interfaces, including USB, UART, SPI and SDIO.
Built-in support for Wi-Fi Direct and Wi-Fi Protected Set-up allow end users to get connected simply and securely.