Intel and MasterCard to offer Ultrabook users 'safer' NFC checkout via PayPass, impulsive shoppers rejoice
Entering a 16-digit credit card number may be a thing of the past with a new initiative from MasterCard and Intel, which allows users to checkout online by tapping a PayPass-enabled card, tag or smartphone to their Ultrabook. Calling the checkout "safer" and "simpler," Intel is bringing its Identity Protection Technology to the potluck, giving shoppers two-factor authentication and chip-based display protection when forking over that hard earned cash. Here's how it all works: when you tap a NFC smartphone or other PayPass-enabled device, it will communicate with the Ultrabook, generating a six-digit code from the embedded processor or from within the Manageability Engine. The ME hardware, encrypted with third-party algorithms, then transacts with the e-commerce site, hopefully offering shoppers more protection than standard software solutions. Since using the feature requires an NFC-connected device as well as the Ultrabook and a username and password, forgetful folks who tend to misplace their phone or computer won't have to worry about unwarranted spending. Sadly, the solution won't protect your wallet from the perils of a late night shoe shopping spree. Check out the full PR after the break.
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Intel and MasterCard Join Forces to Enhance the
Consumer Payment Experience for Online Shopping
Collaboration to provide more options for a safer and simpler check-out process for online merchants and consumers
SANTA CLARA, Calif. and PURCHASE, NY – Nov. 14, 2011 – Intel Corporation and MasterCard Incorporated announced today a multi-year strategic collaboration to further enhance the security and consumer payment experience for online shopping.
The collaboration will combine MasterCard's expertise in payment processing and commerce with Intel's strengths in silicon innovation and chip-based security. It is designed to provide more options for a safer and simpler checkout process for online merchants and consumers using Ultrabook™ devices and future generations of Intel-based PCs.
The two companies are working together to optimize a variety of emerging payments technologies, including MasterCard's PayPass® and Intel® Identity Protection Technology (IPT). Intel® Identity Protection Technology can enable consumers to use strong two-factor authentication and hardware-based display protection. This provides increased online security against malware. Additionally, when used with an Intel® Identity Protection Technology-enabled reader, consumers will be able to pay for online purchases with a simple tap of their PayPass-enabled card, tag, or smart phone on an Ultrabook device.
"MasterCard is constantly working to improve the shopping experience for consumers and merchants," said Ed McLaughlin, chief emerging payments officer, MasterCard. "The collaboration with Intel will deliver enhanced security and faster checkout – with the convenience of a simple click or tap."
Consumers continue to shift their shopping to the Internet. Online sales reached $176.2 billion last year in the United States alone and are expected to grow at double-digit percentage rates annually for the next 5 years, according to Forrester Research.
"Our goal is to enable users of Ultrabook devices and future generations of Intel-based PCs to enjoy the convenience of e-commerce while making online payments safer from malware and hackers with the advanced security capabilities of Intel Identity Protection Technology," said George Thangadurai, general manager of PC Client Services Division, Intel Corporation. "Online commerce is a key focus area for Intel, and through this partnership with MasterCard, we intend to deliver an innovative, personalized and safer e-commerce experience to consumers."
