RED Scarlet starts shipping for $9,750, first customer takes one home today

Announced at a curiously-timed event just minutes after Canon's C300 made its on-stage debut, we expected the RED Scarlet to be a hit with cinematographers the world abound. But we're perhaps even more impressed to see one actually make its way to a customer just two weeks after launch, than we were when RED revealed the 4K cam's low $9,750 price tag. Rental service owner Tonaci Tran (pictured front and center above) is the lucky winner, and if you happen to have a Scarlet loan scheduled with him, you could be too. Haven't had enough of the 4096 x 2160-pixel 4K cam? Check out our hands-on from RED's Hollywood launch event.