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Acer VP: 'We're never gonna give netbooks up, let them down, run around and desert them'

Daniel Cooper, @danielwcooper
November 29, 2011
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Acer's no stranger to netbooks: it knows the rules and so does vice president Scott Lin, who has said that a full commitment's what he's thinking of. It comes in the wake of Samsung running around and deserting baby-laptops for ultrabooks, but Acer's never gonna say goodbye. Well-off westerners might be obsessed with slates, but emerging markets like China, India and Indonesia prefer the cheaper units. The company's plan is simple -- what it doesn't make in profit on individual units, it'll make back in the sheer volume of units sold. Last quarter Acer sold one point seven million of the things, comfortably ahead of second-placed ASUS and third placed Samsung -- the latter decided it wasn't gonna play the game anymore.





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