Orange UK, as part of Everything Everywhere, announced their subsidy plan for new iPads back in November. According to information relayed from The Times by paidContent: UK, the company had expected to sell tens of thousands of the tablet over the holidays. However, it turns out they only sold a little over a thousand in the first week.
Updates to the original story say deeper sales occurred later in the holiday season, although there hasn't been much official confirmation about what that exact number might be. It seems clear that the subsidized iPads haven't started off as strongly as might have been hoped. The slow start could be due to subscribers being unwilling to stack iPad data plans on top of cellular plans, or Orange might not have gotten word out to its buyers.