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'Built for BlackBerry' program is ready to add another label to your BB and PlayBook accessories

Vlad Savov

Look for the logo, says RIM. Don't look for the distinctively BlackBerry-shaped case, car mount, screen protector, or holster ... look for the logo. Apparently, BlackBerry users have been struggling with picking out accessories for their smartphones, so RIM has decided to roll out a licensing program for specially certified "Built for BlackBerry" peripherals. Case-mate, Incipio, Speck and other manufacturers have already signed up for this authentic accessory program and you'll see a video loaded with marketing speak after the break explaining the synergistic benefits flowing from this industrial collaboration.

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