In anticipation of tomorrow's opening of the Mac App Store, Realmac Software announced pricing for its line of Macintosh software that will appear in the store. In a blog post yesterday, Realmac wrote that it believes the Mac App Store will usher in more focused apps that will do one thing and one thing well. The days of "Swiss Army Knife" programs may be winding down.
Realmac also believes upgrade pricing is a thing of the past with software vendors taking a cue from Apple; the company sells its iLife and iWork suites for a set price and provides minor upgrades until a new full version is released, when the consumer is then charged the full price for the new version. Lastly, Realmac believes that prices of apps in the Mac App Store will get cheaper since the iOS App Store created an auction market that drove down prices. Where prices will end up is anyone's guess.
In light of this, Realmac made some pretty big changes. RapidWeaver, the website creation tool, is dropping in price both on the Mac App Store and on the Realmac site, from US$79 down to $39.99 for a limited time. It seems like Realmac is taking a flyer on this, since they are interested in seeing how prices shake out, and intend to adjust the price accordingly as time goes by.