headphone company, and then consult any 'ole musician for sponsorship. It's bound to work out well for you. HP has locked arms with Dr. Dre (and The Biebs!), Sleek Audio has done likewise with 50 Cent, Harman AKG has teamed with Quincy Jones, and now, Signeo is looking to Ludacris for a boost in the marketing department. Here at CES, the aforesaid outfit has just launched the cans you see above, aptly titled Soul by Ludacris. As you'd expect, they look mildly similar to the Beats headphone range that has seemingly taken the world by storm, and according to the release after the break, Luda was tightly involved in the construction of them. The Soul brand is debuting with five models in the line: the SL300 noise-cancelling headphones, on-ear SL150 / SL100 models and the SE99 / SE48 earbuds. The whole crew is tweaked to emit fairly intense bass ("without sacrificing the clarity of mids and highs," mind you), and while no pricing details are being shared just yet, we are told that you can find your own Soul when they hit shelves in "early 2011." One more look and the full release are after the break.