Maxell debuts SSD family, Acoustabar soundbars, accessories galore at CES

MAXELL INTRODUCES UNIQUE VIDEO PROJECTOR SOLUTION FORKIDS

DVD COMBO PLAYER AND PROJECTOR ARRIVES JUST IN TIME FOR THE HOLIDAY SEASON

LAS vegas nv, January 6, 2011: Remaining true to its home entertainment brand
heritage, Maxell Corporation of America jumps into the audio/video hardware
market with a combination DVD player and projector. Although aimed at the kids
market, the product was developed with parents in mind. The "KDP-1" was
designed as the "entertainment solution" that will keep kids occupied for
hours. This easy to use and easy to set-up product requires no assembly,
mounting or additional cables. The plug and play unit projects onto any blank
surface and with a maximum screen size of 45 inches!

The integrated DVD player makes the KDP-1 projector extremely portable, allowing for use in any setting where AC power is available.

The product features a rounded plastic design with no sharp edges and the
oversized buttons are ideal for small hands.

Additional features include built-in speakers with kid-safe volume levels,
microphone input for karaoke (microphone not included), and an LED light source
providing low power consumption.

The KDP-1 is a wallet-friendly solution for your kids play areas, bedrooms,
traveling, parties, classrooms, day care centers and more.
MSRP $129.99

Available at www.shopmaxell.comand select retailers November 15th, 2010
About Maxell Corporation of America

Maxell Corporation of America, a technology and marketing leader, is a full line

supplier of OEM and consumer batteries and automotive lenses and digital media
products for the consumer, professional and data storage markets. The company
also offers a full line of electronics care and maintenance products, along with

storage products and a well-known brand of headphones, iPOD/MP3 peripherals and
speakers. In addition, Maxell supplies industrial batteries for Advanced Meter
Infrastructure and Tire Pressure Monitoring Systems, as well as cellular phones
and power tools. Maxell has been recognized for over forty years for delivering
a comprehensive line of digital tape and disc-based recording media products for

consumer audio, video, camcorder and data storage applications.

For more information, please visit www.maxell.com.

______________

MAXELL INTRODUCES ACOUSTBAR SOUNDBAR LINEUP
Maxell Acoustabar Lineup Features Built-in Subwoofer for Easy to Achieve Surround Sound from a Single Unit.

Las Vegas, January 6, 2011 – Maxell Corporation of America (www.maxell.com) today announces their expansion within home audio category with the new Acoustabar soundbar lineup. Maxell meets the need for better audio quality to match today's high definition video with three unique models designed to address a variety of needs.
The Maxell lineup of Acoustabar soundbars feature a unique built-in subwoofer and genuine hardwood enclosures. An easy hook up design and built-in wall mounts for easy installation are additional benefits that make the Maxell Acoustabar an ideal solution.
The opening price point 32-inch Eht model provides live, multi-channel surround sound enjoyment from a single source. This compact sound bar connects to your TV in seconds with a simple, easy hookup design that eliminates any guesswork. The Eht's all-in-One 10-speaker acoustic system provides embracing multi-channel surround sound. Multiple drive units are equally spaced, which keeps your ears from discerning where the actual sound source is located, allowing for a surround sound experience from a single unit. The Maxell Eht requires minimal space and wiring and offers an easy solution for achieving better sound quality from TV shows, movies and video games - whether you sit up close or farther from the television.
Next in the lineup is the Maxell SD320 model, a 32-inch All-in-One Home Theater Surround Sound Bar System equipped with SRS 3D WOW technology. SRS 3d WOW technology delivers the power of 430 Watts of sound through its 5 drivers and dual sub-woofers. The unit is equipped with a Power Bass Compression Engine to enhance low frequency performance. A built-in iPod™ dock allows you to turn your iPod™ into a room filling surround sound audio system, which is easily controlled with the included remote control. The Maxell SD320 will also charge an iPod™ anytime it is in the dock. The SD320 allows for connectivity with any TV, DVD player and game console. The Maxell SD320 Home Theater Sound Bar System provides a listening experience of movie theater quality in the home.
Rounding out the assortment is the top of the line 32-inch SD-400 All-in-One Home-Theater System equipped with SRS 3D WOW technology. The Maxell SD-400 provides a staggering 520 Watts of power in a single unit. The SD-400 an enhanced virtual sound experience of multiple audio inputs through a two-channel speaker output system. With its built-on iPod dock and connectivity to any TV, DVD player or game console, the Maxell SD-400 offers a premier all-in-one listening experience.

About Maxell Corporation of America
Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. The company offers a full line of electronics care and maintenance products along with storage products and a well-known brand of headphones, iPOD/MP3 peripherals and speakers. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications.
For more information, please visit www.maxell.com.

______________________

MAXELL EXPANDS iPod® ACCESSORIES PRODUCT LINEUP
Las Vegas, Jan.6, 2011 – Maxell Corporation of America (www.maxell.com), today announces the addition of a variety of new items to its current iPod line up and the expansion into iPhone® and iPad® accessories.

New iPod Accessories

Maxell adds to its already expansive lineup of iPod accessories with its new Sync Cable. The Maxell Sync Cable is designed to work in tandem with any iPod to USB connection, such as docks, wall chargers and car chargers, to create charging and syncing solutions. MSRP is $14.99.

Also new is the Maxell Car Media Player. The player is designed to work with a variety of music sources such as an iPod or Mp3 player and can also read SD cards or USB flash drives. Using an FM transmitter with multiple frequencies and a remote control operation, this car music player is a great solution for all on-the-go music lovers. MSRP for the Maxell Car Media Player is $19.99.

If you love music you will love to show it and share it using Maxell's new Heart Design Speakers. These trendy, fun little speakers have big sound and personality. Plug into any iPod device to play your music. The speakers come with an optional stand for Touch devices and are available in Red, Pink or Black. MSRP is $19.99.

Maxell's new Portable Travel Speakers pack a powerful sound punch in a small form factor. The dual speaker has an on/off button and volume up and down control. Powered by 2 AAA batteries, the unit has a built in aux cable that stores away, wrapping around the device. This speaker is available in Pink, Blue, Purple, Green or Silver and MSRP is $14.99.

iPad Cases

Maxell introduces a lineup of iPad Cases that speak to the fashion forward consumer. This bold collection has both style and substance.

The sleek snakeskin designed iPad case offers a magnetic closure. Also available is a suede model iPad case that doubles as an adjustable stand that offers 3 different positions.

For the Eco Conscious Consumer, there is a bamboo easel case.

In addition to the lineup, there are also two sleeves for iPad. A bubble sleeve combines the soft cushion of a neoprene back with a high tech air cushion front for superior protection and unique style. Pops of fluorescent trim create an eye catching accent for this model. A water resistant suede zipper case, available in bright colors such as orange, pink and blue round out the lineup. MSRP's range from $14.99 for the sleeves to $44.99 for the bamboo case.

________________

MAXELL CREATES NEW SOLUTIONS FOR ELECTRONICS CARE AND MAINTENANCE

Las Vegas, January 6, 2011 – Maxell Corporation of America (www.maxell.com), announces the expansion of its care and maintenance products with an assortment of unique offerings.

UNIVERSAL TABLET/E-READER CASES

Maxell offers two sizes of universal tablet and e-reader cases. The small model case accommodates devices with up to a 7" screen and the large model case will hold any tablets, iPads and other computers with a 10" screen.

The Maxell Universal Cases feature internal support for devices, while still allowing for use of the device while still in case. There is a mesh pocket feature that provides an opening to allow the device to charge right inside the case. The unit's cross section strap holds your device down during travel and can be flipped over when you want to use your screen.

Included with the cases is a microfiber cleaning cloth. Case MSRP's are $17.99 for the small model case and $19.99 for the large model case.

EBOOK LIGHT

Maxell's unique ebook light is a great solution for the ebook reader. The Maxell Ebook Light contains Twist a Cable Technology that can be bent into position and then holds its shape. Using two LED lights, the device shines bright enough to read in the dimmest of lighting. The light also doubles as a charging cable. MSRP is $14.99 for the Maxell Ebook Light.

MOBILE DEVICE CHARGING KIT

Maxell's Universal Mobil Device Charging Kit allows you to charge most all devices with one unit. The kit contains a mini AC charger with USB port and a mini wall charger that is small enough to use without blocking the second outlet. Also included are two charging cables: one USB to mini and one USB to micro cord. Both cords have Twist a Cable Technology that allows cables to be bent into shape and hold their position. Also included is an in line USB charger for your laptop computer that connects to your laptop charger to add two extra USB charging ports - now you can charge your phone and iPod while you charge your laptop. MSRP for the Maxell Mobile Device Charging Kit is $34.99.

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Maxell creates new solutions for Care & Maintenance – Page 2


DIGITAL DEVICE CARE KITS

With many devices moving towards a touch screen, the problem of smudges and fingerprints is as great as ever. Maxell's new Digital Device Care Kits are a great solution to maintain and care for your devices.

The Maxell Mobile Care Kit comes with 3 disposable finger wipes that release cleaning solution on one side to clean your mobile device screen and the other side dries and polishes the screen. Also included are a screen protector and a stylus, for navigating easily on small mobile device screens. MSRP is $14.99

The Maxell Ebook/7" Screen Kit comes with 3 finger wipes and also includes a large screen protector to accommodate the 7" screen. The kit also includes ebook light. MSRP is $17.99

The Maxell iPad/Tablet Kit contains 3 large wipes, a screen protector, easel stand and a stylus to keep your screen fingerprint free. MSRP is $19.99

Refills of the finger wipes will be sold separately in packs of 6 with an MSRP of $3.99.

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MAXELL SHOWCASES EXPANDED COMPUTER PERIPHERALS LINE-UP
Maxell offers a full Computer Peripherals Assortment

Las Vegas, NV, January 6, 2011 – Maxell Corporation of America (www.maxell-usa.com), a technology and marketing leader is exhibiting its expanded Computer Peripherals line at CES. Maxell is planning to offer the full-line solution for Computer Peripherals needs.
"We are pleased to announce the expanded Computer Peripheral line. From Wireless Slim 2.4GHz Keyboards and Wireless 2.4GHz Mini Travel Mice to Flex USB Hubs and Laptop folding stands, our comprehensive suite of Computer Peripherals will offer the computer or laptop user a complete solution, " said Jennifer Roberts, Maxell Product Manager.

Maxell's Wireless 2.4GHz Slim Keyboard
Maxell's Wireless Keyboard is designed to be compact and fit easily into any home or office setting. Maxell's Wireless Keyboard operates with RF frequency and not does require line of sight. With a range of up to 33 feet, the Maxell Wireless Keyboard offers a battery status indicator to alert you when the batteries are low. The Maxell Wireless Keyboard is designed for & compatible with Windows 7, XP & Vista.

Maxell's Wireless 2.4GHz Home Theatre Keyboard with Smart Touchpad
Maxell's 2.4GHz Super Slim RF Home Theatre Keyboard with Smart Touch Mouse Pad offer an 87 key + 18 hot key enhanced wireless layout with a built-in high precision Multi-Tap touchpad. The touchpad can be easily switched to function as a numeric Keypad with one simple press of a button. The compact, slim, and portable design is ideal for travel, school, home or work and is an ideal solution for home Multi Media Centers. Maxell's Wireless Home Theatre Keyboard is ergonomically designed for stress free use and the lightweight unit allows for easy handling & portability. A long, infrared laser wireless range of over 30 feet adds to the features of Maxell's Home Theatre Keyboard. The Maxell Wireless Home Theatre Keyboard is designed for & compatible with Windows 7, XP & Vista

Maxell's Large Print Children's Keyboard
Maxell's Large Print Children's Keyboard uses kid-sized educational enhancements and utilizes a color-based mnemonic system to teach and reinforce language and reading skills. Along with large, easy to read print, the brightly colored keys are coordinated to help reinforce learning of vowels, consonants and numbers. Maxell's Large Print Children Keyboard is powered by a wired USB connection and is designed for and compatible with -Windows 98SE, ME, 2000, XP or Vista --Mac OS X (10.1 or higher).

Maxell's Expanded Mouse Assortment
Wireless Optical 2.4 GHz ANY SURFACE Mouse
Maxell is excited to offer a full line-up of Wireless Any Surface Mice available in 4 dynamic colors. This new optical technology mouse has incredible sensitivity to surface and can work on ceramic title, colored glass and wood surfaces. The Wireless Optical ANY SURFACE mouse is compatible with PC and MAC and operates at a range of up to 30 feet.

Wireless Mini Optical 2.4 GHz Animal Print Mouse Series
Maxell is also launching a complete line of "Safari" Series Animal Print Mini Travel Mice. The Safari line is a fun, on the go computer accessory aimed at fashion forward individuals. Safari's offer a 3-key button with a scroll wheel and have a mini nano receiver that conveniently attaches to the back of the mouse with a magnet when not in use. The range of use for the Safari is up to 32' feet and the Maxell Safari series mice will operate on a Mac or a PC. The Safari series is being offered in 5 contemporary animal print designs.

Wireless Mini Travel Mouse
Maxell's lineup of Wireless Mini Travel Mice is available in 4 vibrant colors. The travel mouse has an internal storage compartment to house the mini receiver when not in use. The Maxell Wireless Mini Travel Mice can operate at a range of up to 32 feet. The compact style and easy- touch side grips make this mouse an ideal solution for home, office or on the go. The Maxell Mini Travel Mice are both PC and Mac compatible.

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MAXELL INTRODUCES NEW HEADPHONE ADDITIONS

AMPlified Heavy Bass Series and Smartphone Compatible Headphones add to the Expansive Assortment

Las Vegas, January 6, 2011 – Maxell Corporation of America (www.maxell.com) today announced the expansion of its headphone lineup with the AMPlified Heavy Bass Series and Smartphone Compatible lineups. These new editions feature high quality sound and comfort, while also offering the latest in technology and trends.

Maxell's new AMPlified Heavy Bass line features a full size headphone with 40mm Neodymium drivers that not only allow you to hear the bass, but feel it as well. The AMPlified Heavy Bass line features an edgy tribal design that is available in blue, green, orange and yellow. With its lightweight, foldable design the full-size headphone is extremely comfortable even during extended use. This on-the-go headphone delivers portability and style without compromising on sound quality.

Maxell has also introduced a Smartphone Compatible Headphone lineup to their assortment. Headphones in this lineup feature a fully functional remote/microphone that allows the user to take calls and listen to music - all with a simple touch of a button. The microphone/remote offers play, pause and volume control built right into the wire and is fully compatible with most Smartphones. The Maxell Smartphone Compatible lineup is available in a lightweight headphone, earhook and a soft-touch flatwire design earbud. The complete lineup offers exceptional sound quality in comfortable and stylish designs.

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MAXELL OFFERS SPEED AND PERFORMANCE IN THEIR NEW DIGITAL STORAGE PRODUCTS

Las Vegas, Jan.6, 2011 – Maxell Corporation of America (www.maxell.com), a global technology leader, today announces the addition of new products to their Flash Memory / Digital Storage line-up. The new additions were developed based on today's need for products that offer greater speed and increased performance for the "Capture, Store and Share" user experience.

Solid State Drives - SSD

Today's market is all about speed and performance and with the new SSD (Solid State Drives) from Maxell users will be at the top of their game. With astonishing write and read speeds and a lightweight design, users will be able to upgrade their current systems (laptops) and bring them to a whole new level of performance. Maxell's SSD offers a 210 MB/s write and 230 MB/s read speed in 1.8" and 2.5" form factors - identical in size to most of the current internal HDDs.
The SSD drive will be available using MLC (Multi Layer Cell) flash technology to offer speed and performance at a reasonable price.

Available SSD capacities are: 64GB to 256GB with a roadmap to 512GB late in 2011.

Specifications:
• Form Factor: 1.8" and 2.5"
• SATA I / II interface
• SATA 2.6 compliant
• 8 channel NAND (MLC)
• Capacities: 64GB~512GB
• Transfer rate: 210MB/s , 230MB/s
• DDR 64MB cache memory

SDXC Cards

Designed to increase the experience in capturing, storing and sharing important moments, the SDXC (Secure Digital eXtend Capacity) cards from Maxell deliver speeds up to 50MB/s, offering the speed and capacity that is necessary to support features that are available in today's consumer electronic devices, mobile devices and industrial devices.

Featuring a class 10 speed and UHS-1 (Ultra High Speed) for the BUS interface, the Maxell SDXC card offers the latest in memory cards, along with much needed speed and performance.
Available in 64GB today, with a future roadmap of up to 2TB.

Specifications:
• Form Factor: SDXC
• UHS-1 certified
• Speed: Class 10, up to 50MB/s
• Capacity: 64GB
• Compatibility: Compatible with all SDXC host devices
• Security: Built-in write protect switch prevents accidental data loss

SDXC Card Readers:
As an accessory to the new SDXC Card from Maxell, the SDXC card reader makes it easier and faster to move high volume contents between a memory card and computer. High definition videos, high resolution pictures, or anything else that you have on your SDXC card can now be quickly transferred to your computer and vice-versa. The SDXC card reader has four different ports: SD, Micro SD, Compact Flash and Memory Stick™ and supports most memory cards available today. The device connects to the user's computer via a USB 3.0 cable to ensure high speed data transfer rates. The SDXC card Reader is Bus powered and does not required external power supply.

Specifications:
• Ports: 1 x SD/SDHC/SDXC port,
1 x Micro SD/SDHC port,
1 x Compact Flash Card port,
1 x Memory Stick ™ port
• Compatibility: Compatible with PC and Mac
• Includes USB 3.0 cable
USB 3.0 Flash Drives

For applications that demand the latest in technology and a need to store and/or move large amounts of data at a great speed, Maxell has developed the USB 3.0 flash drive. With capacities ranging from 8GB to 64GB and speeds up to 80MB/s read and 60MB/s write, the new USB 3.0 flash drive is 10X faster than a USB 2.0 flash drive. Moving a full HD movie from the computer to a USB flash drive has never been easier or quicker. The USB 3.0 Flash drive is backwards compatible with USB 2.0 – offering speeds of 30MB/s for USB 2.0.

USB 3.0 Hard Drives

Maxell introduces the myGEN series Superspeed USB 3.0 hard drive. The myGEN 2.5" portable drive transfers data at a rate of up to 5 gigabit per second – that's up to 10X faster than USB 2.0. The Maxell myGEN USB 3.0 allows the user to quickly and easily backup and retrieve photos, music, movies, or any type of data file from one portable location. Available in 500GB capacity, the Maxell myGEN USB 3.0 is backwards compatible to USB 2.0 and offers a 3-Year Limited Warranty. The sleek, matte black style and Superspeed make the Maxell myGEN USB 3.0 the ideal choice in style and function.

QUAD Interface Hard Drives

With the need for larger scale, versatile storage increasing, Maxell has launched its Quad channel hard drive. Ideal for consumers and businesses alike, the Maxell drive offers users four interface options: USB 2.0, e-SATA, Firewire 400 and Firewire 800. The easy to use 1TB and 2TB drives provide 7200 RPM rotation speed, hot plug and play functionality and a low function on/off switch to offer energy savings when not in use. PC and MAC compatible, the 3.5" external drives are available in a classic black color and are uniquely designed to be stackable.


TV Media Players

Maxell introduces the new MP-100 TV Media Player, making it possible to view digital images and video from any special event right on your television. Simply remove the card from your digital camera, or camcorder, load it into the MP-100 SD slot, connect the cables on your television set and you are ready to go – no more viewing pictures on the small camera screen.
With the use of the included remote control you can browse files, pictures, videos and even music and select what you want to show on the "big screen". Load your favorite music to the memory card itself to create a background sound track while the player is in slide show mode.
Now everyone can view the latest pictures and videos on the TV set and enjoy those precious moments with the entire family.

Specifications:
• File support: RM/RMVB/VCD/DVD/MPEG1-4/DivX/XviDMP3/WMA/LPEG/BMP and the most common video and picture formats.
• Resolution: 720p (when using HDMI cable)
• Input:
o 1x SD/SDHC port (supports Micro SD cards with the help of a Micro SD to SD Adapter)
1 x USB 2.0 port
• Output: A/V – RCA cable included
Component – cable not included
HDMI – cable not included
• Full remote control included
• 5V AC adapter included

All Maxell products are supported with Toll-Free 24/7/365 tech support. Maxell also offers a complete support website for all storage products at www.maxell.com/support

MAXELL INTRODUCES UNIQUE VIDEO PROJECTOR SOLUTION FORKIDS

DVD COMBO PLAYER AND PROJECTOR ARRIVES JUST IN TIME FOR THE HOLIDAY SEASON

LAS vegas nv, January 6, 2011: Remaining true to its home entertainment brand
heritage, Maxell Corporation of America jumps into the audio/video hardware
market with a combination DVD player and projector. Although aimed at the kids
market, the product was developed with parents in mind. The "KDP-1" was
designed as the "entertainment solution" that will keep kids occupied for
hours. This easy to use and easy to set-up product requires no assembly,
mounting or additional cables. The plug and play unit projects onto any blank
surface and with a maximum screen size of 45 inches!

The integrated DVD player makes the KDP-1 projector extremely portable, allowing for use in any setting where AC power is available.

The product features a rounded plastic design with no sharp edges and the
oversized buttons are ideal for small hands.

Additional features include built-in speakers with kid-safe volume levels,
microphone input for karaoke (microphone not included), and an LED light source
providing low power consumption.

The KDP-1 is a wallet-friendly solution for your kids play areas, bedrooms,
traveling, parties, classrooms, day care centers and more.
MSRP $129.99

Available at www.shopmaxell.comand select retailers November 15th, 2010
About Maxell Corporation of America

Maxell Corporation of America, a technology and marketing leader, is a full line

supplier of OEM and consumer batteries and automotive lenses and digital media
products for the consumer, professional and data storage markets. The company
also offers a full line of electronics care and maintenance products, along with

storage products and a well-known brand of headphones, iPOD/MP3 peripherals and
speakers. In addition, Maxell supplies industrial batteries for Advanced Meter
Infrastructure and Tire Pressure Monitoring Systems, as well as cellular phones
and power tools. Maxell has been recognized for over forty years for delivering
a comprehensive line of digital tape and disc-based recording media products for

consumer audio, video, camcorder and data storage applications.

For more information, please visit www.maxell.com.

______________

MAXELL INTRODUCES ACOUSTBAR SOUNDBAR LINEUP
Maxell Acoustabar Lineup Features Built-in Subwoofer for Easy to Achieve Surround Sound from a Single Unit.

Las Vegas, January 6, 2011 – Maxell Corporation of America (www.maxell.com) today announces their expansion within home audio category with the new Acoustabar soundbar lineup. Maxell meets the need for better audio quality to match today's high definition video with three unique models designed to address a variety of needs.
The Maxell lineup of Acoustabar soundbars feature a unique built-in subwoofer and genuine hardwood enclosures. An easy hook up design and built-in wall mounts for easy installation are additional benefits that make the Maxell Acoustabar an ideal solution.
The opening price point 32-inch Eht model provides live, multi-channel surround sound enjoyment from a single source. This compact sound bar connects to your TV in seconds with a simple, easy hookup design that eliminates any guesswork. The Eht's all-in-One 10-speaker acoustic system provides embracing multi-channel surround sound. Multiple drive units are equally spaced, which keeps your ears from discerning where the actual sound source is located, allowing for a surround sound experience from a single unit. The Maxell Eht requires minimal space and wiring and offers an easy solution for achieving better sound quality from TV shows, movies and video games - whether you sit up close or farther from the television.
Next in the lineup is the Maxell SD320 model, a 32-inch All-in-One Home Theater Surround Sound Bar System equipped with SRS 3D WOW technology. SRS 3d WOW technology delivers the power of 430 Watts of sound through its 5 drivers and dual sub-woofers. The unit is equipped with a Power Bass Compression Engine to enhance low frequency performance. A built-in iPod™ dock allows you to turn your iPod™ into a room filling surround sound audio system, which is easily controlled with the included remote control. The Maxell SD320 will also charge an iPod™ anytime it is in the dock. The SD320 allows for connectivity with any TV, DVD player and game console. The Maxell SD320 Home Theater Sound Bar System provides a listening experience of movie theater quality in the home.
Rounding out the assortment is the top of the line 32-inch SD-400 All-in-One Home-Theater System equipped with SRS 3D WOW technology. The Maxell SD-400 provides a staggering 520 Watts of power in a single unit. The SD-400 an enhanced virtual sound experience of multiple audio inputs through a two-channel speaker output system. With its built-on iPod dock and connectivity to any TV, DVD player or game console, the Maxell SD-400 offers a premier all-in-one listening experience.

About Maxell Corporation of America
Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. The company offers a full line of electronics care and maintenance products along with storage products and a well-known brand of headphones, iPOD/MP3 peripherals and speakers. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications.
For more information, please visit www.maxell.com.

______________________

Maxell announces the addition of new products to their Flash Memory / Digital
Storage line-up. The new additions were developed based on today's need for
products that offer greater speed and increased performance for the "Capture,
Store and Share" user experience.

Maxell announces the expansion of its headphone lineup with the AMPlified Heavy
Bass Series and Smartphone Compatible lineups. These new additions feature high
quality sound and comfort, while also offering the latest in technology and
trends.

New iPod Accessories

Maxell adds to its already expansive lineup of iPod accessories with its new
Sync Cable. The Maxell Sync Cable is designed to work in tandem with any iPod
to USB connection, such as docks, wall chargers and car chargers, to create
charging and syncing solutions. MSRP is $14.99. Also new is the Maxell Car
Media Player. The player is designed to work with a variety of music sources
such as an iPod or Mp3 player and can also read SD cards or USB flash drives.
Using an FM transmitter with multiple frequencies and a remote control
operation, this car music player is a great solution for all on-the-go music
lovers. MSRP for the Maxell Car Media Player is $19.99. If you love music you
will love to show it and share it using Maxell's new Heart

Design Speakers. These trendy, fun little speakers have big sound and
personality. Plug into any iPod device to play your music. The speakers come
with an optional stand for Touch devices and are available in Red, Pink or
Black. MSRP is $19.99.

Maxell's new Portable Travel Speakers pack a powerful sound punch in a small
form factor. The dual speaker has an on/off button and volume up and down
control. Powered by 2 AAA batteries, the unit has a built in aux cable that
stores away, wrapping around the device. This speaker is available in Pink,
Blue, Purple, Green or Silver and MSRP is $14.99.

iPad Cases

Maxell introduces a lineup of iPad Cases that speak to the fashion forward
consumer. This bold collection has both style and substance. The sleek
snakeskin designed iPad case offers a magnetic closure. Also available is a suede model iPad case that doubles as an adjustable stand that
offers 3 different positions.

For the Eco Conscious Consumer, there is a bamboo easel case.
In addition to the lineup, there are also two sleeves for iPad. A bubble sleeve combines the soft cushion of a neoprene back with a high tech air cushion front
for superior protection and unique style. Pops of fluorescent trim createan eye
catching accent for this model. A water resistant suede zipper case, available
in bright colors such as orange, pink and blue round out the lineup. MSRP's
range from $14.99 for the sleeves to $44.99 for the bamboo case.