First, it is VERY slow to load if it loads at all (an impression shared by others). Recently I'm getting a lot of black screens and am dumped back to the iPad app screen. When it works, the slow load, which is often more than 30 seconds over Wi-Fi, is just too long. The app should at least display a table of contents or top news stories while it downloads so that you don't wind up staring into space.
The news content does not appear to be aimed at a serious news reader. The second highlighted category is "gossip." The balance of news to fluff is seriously leaning toward the fluff. Horoscopes, celebrity news and other tabloid content just aren't appealing to this news consumer, and there is no way to turn those sections off.
The app itself has a beautiful layout. It's appealing to the eye and easy to navigate. The one exception is the requirement to have to rotate the iPad to portrait from landscape in order to read some stories. That seems just silly, and I hope that will be repaired. There is no tech section -- that's odd for something being sold to iPad owners. There seems to be some tech content under apps and games, but then that section isn't labeled properly.