The idea of the ZooGue is that it is it is extremely flexible. The iPad can be propped up at just about any angle, which is unique in the genre of folio cases. It does this through an ingenious application of Velcro on key areas of the case. There's a strap (with Velcro patches on the ends) that can be used to hold the cover closed for carrying or to strap the entire case -- iPad and all -- to a car headrest or any other vertical surface.
The price is right, too. For a case with a thousand uses, the fact that this case sells for only $49.99 is incredible.
I've been using this case since the company handed 'em out at the Press Meetup at Macworld Expo, and I have just a few beefs about it. First, the Velcro is everywhere and sometimes sticks to cloth surfaces that I don't want to attach my iPad to. Second, the velour-like material on the inside of the case is very difficult to clean properly if you spill food on it (that's what I get for playing Monopoly on my iPad while I eat...). Finally, it's a bit on the thick side.
Who is it for?
Anyone who wants an affordable and highly adjustable iPad folio case that can be used in a remarkable number of ways.
NewerTech The Pad Protector
On April 3, 2010 when I was picking up my present iPad at the Aspen Grove Apple Store, the second thing I purchased was one of the standard Apple iPad Cases. That case is still the slimmest available on the market, and it started the trend of folio cases. However, my Apple case started falling apart within about six months, which explains why I'm always looking for the perfect case.
NewerTech recently started shipping The Pad Protector, a $24.95 case that may not be as slim as the original Apple case, but it's much nicer -- and less expensive. It features a leather exterior, a soft suede interior lining, a screen protector to keep your iPad screen from smudging and a nice magnetic closure to keep the cover in the down and locked position. It comes in basic black and an eye-popping red, so you have a choice of colors.