SK Telecom has confirmed it intends to carry the iPhone 4, ending KT's exclusivity with the popular Apple smartphone. According to the statement, SK Telecom will announce launch and pricing details at a later date. Currently, the wireless carrier leads the pack in South Korea with slight over half of the cellular market. Its current smartphone profile is peppered with Android handsets from local manufacturers LG and Samsung.
With the introduction of the iPhone 4, SK will soon compete directly with its smaller rival KT which has sold various models of the iPhone since November 2009. KT has seen a boost from the iPhone and recently announced it has sold over 2 million units during this time of exclusivity.
Overall, this Asia-Pacific region is a hotbed for Apple products with sales of the iPhone and Mac more than doubling year over year, according to Apple's latest earnings report. This move to bring the iPhone to SK Telecom is part of a larger plan by Apple to expand its user base and boost it sales in the Asia-Pacific region.