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Toyota unveils its Global Vision, pledges 10 new electrified cars by 2015

Tim Stevens
03.09.11
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Toyota's getting serious with this plural Prius stuff. If you still don't buy that Prii is the correct term you'd better hurry up and get over it, as the company just announced its "Toyota Global Vision," including a plan to launch 10 more hybrid vehicles by 2015. Surely that counts the new models unveiled in Detroit, the taller Prius V and the funkier Prius C, but it remains to be seen exactly what else the company will use to build up those numbers. Toyota also says that more fuel cell and fully electric cars are coming, along with numerous "genuinely exciting models," so maybe if we're really good over the next four years one of those Prii will actually be fun to drive.

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