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TomTom puts its HD Traffic service data in a browser, lets everyone use it for free

Tim Stevens
03.16.11
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We've gotten lost and found our way home again courtesy of many a navigation system over the years, but if ever we're battling not just confusing roadways but also unpredictable traffic patterns it's TomTom we want on our side. The HD Traffic service the company offers is always spot-on, and now you can access that constantly-updated and really quite detailed data from your web browser. However, there's a catch: right now it's only available in Europe and South Africa. Also, the interface is a bit clunky. Oh, and the presentation isn't nearly as nice as on the company's mobile apps. But it is all free, and so you really can't complain too much about any of that. Full details in the PR below.



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TomTom brings HD Traffic to millions more drivers via online live traffic map ~


London, 16 March 2011 - TomTom, the world's leading provider of location and navigation products and services, today launches a live traffic map giving online access to the best traffic information available. Powered by TomTom HD Traffic, the new live traffic map enables anyone online to view the up-to-the-minute traffic situation in their local area. Available now in 18 countries, the live traffic map can be viewed at http://www.tomtom.com/livetraffic

"You won't find a more accurate or reliable source of live traffic information anywhere", says Ralf-Peter Schäfer, Traffic Director TomTom. "The live traffic map is the perfect starting point for anyone planning a journey or who needs the most up-to-date view of the traffic on the road. By giving more drivers access to TomTom HD Traffic, we hope that we can start to make better use of the road network and start to reduce traffic congestion for everyone."

As part of its Traffic Manifesto, TomTom has committed to make HD Traffic information available to as many people as possible. Updated every two minutes and covering primary and secondary roads, only HD Traffic gives drivers the true picture of the traffic network. HD Traffic's coverage is unmatched too, reaching beyond the primary and secondary roads, even down to city streets.

The live traffic map has been designed for easy, fast viewing. Clusters of traffic incidents are represented by a single icon, so users can see at a glance the number and severity of problems in a particular area. A detailed incident report list shows the length, delay and cause of a jam, so they can decide whether to plan an alternative route.
- ENDS -
About TomTom
Founded in 1991, TomTom (AEX:TOM2) is the world's leading supplier of location and navigation products and services focused on providing all drivers with the world's best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries. Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning HD Traffic .
For the world's most up-to-date route planner, including live traffic information please visit www.routes.tomtom.com. For further information, please visit www.tomtom.com

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