discounted nearly £43 ($70 USD) off the suggested price.
"It's unusual for a handheld console to attract this amount of excitement in the run up to launch," Amazon UK's director of video games, Chris Poad, told VG247. "Such high levels of interest are normally reserved for the play-at-home hardware like the ground-breaking Nintendo Wii and last year's Microsoft Kinect."
Subsequently, the Kinect went on to become the "Fastest-Selling Consumer Electronic Device" of all time. The Amazon exec feels the 3DS is launching at a time when interest in 3D is high and that the glasses-free experience is a "real breakthrough."
If you want to know what we thought about the 3DS, check out our review of the device or experience the handheld for yourself when it's available March 25 and 27 in Europe and North America, respectively.