RIFT is certainly a four-letter word, it's becoming that kind of four-letter word for certain bloggers in the World of Warcraft community. Reala of Click the Lightwell went so far as to whip up a graphical badge certifying WoW blogs as RIFT-free zones in response to the amount of virtual ink devoted to Trion's title on Azeroth-centric websites.
"Many of us are experiencing tough times in WoW, we have lost friends, guildies, entire guilds have crumbled and fallen. I don't begrudge RIFT the shelf space, but when there are more RIFT posts on a WoW blog than WoW posts... well... I don't like it," Reala wrote.
While we doubt that Blizzard is circling the wagons just yet -- or scheming up ways to fend off the new kid on the block -- the fan community is clearly feeling the heat of what some are calling a sizable migration.