When Apple introduced its new subscription terms earlier this year, Popular Science embraced this change and introduced subscription-based billing into its iPad-based magazine. Now that six weeks have elapsed, publisher Bonnier Technology Group is happy to report that Pop Sci now has 10,000 iPad subscribers. Each subscriber pays US$14.99 for one-year of access to the magazine's digital content.
Gregg Hano, VP-group publisher at the Bonnier Technology Group, says the publisher had no idea what to expect when it launched its magazine subscription and is "very excited" by these early results. Though this 10K figure is small compared to the 1.3 million paid print subscribers, it is a step in the right direction for the publisher.
The biggest drawback to Apple's subscription model is the lack of subscriber information provided to the publisher. Subscriber information stays within Apple's iTunes system, and Hano admits the publisher currently has no demographic information on the individuals purchasing its digital magazine. Continued growth may require the publisher to develop an alternative method to find out who is buying and reading its iPad magazine.