A few months ago, we reported on how Apple rejected the Sony Reader app from the App Store, seemingly singling out the electronics and media company for punishment when similar apps like Amazon's Kindle and Barnes & Noble's Nook readers for iOS were untouched.
Sony appears to have decided to follow the old maxim that "if you at first don't succeed, try, try again," since they have had a new app for iOS approved by Apple. The free Crackle app gives access to hundreds of movies in the Columbia Pictures, Screen Gems, Sony Pictures Classics, and Tri-Star libraries, as well as thousands of TV series episodes.
Available for free are movies like Ghostbusters, series like Seinfeld and Married ... With Children, and The Three Stooges. According to Crackle's App Store description, you can build and manage your viewing queue on the app or online, and video streams over Wi-Fi and 3G. More new movies and TV episodes will be added on a regular basis.
So how is Sony making money on this? There are short ads that appear during the video, but most reviewers in the App Store are saying that they're so short that they're almost unnoticeable. It's a free app with free content, no subscription fee, and good quality, so it looks like a winner.