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Analysts consider dance genre 'bubble,' Ubisoft says more 'The Experience' games possible


Ubisoft's Just Dance and its successful clones like Michael Jackson: The Experience, along with Harmonix's Dance Central, have established the dance genre as a viable market for milking. Now the industry must play the delicate game of sucking the marrow dry without creating a zombie.

hit up go-to industry analysts Michael Pachter and Jesse Divnich for their takes on the sustainability of the genre. Both analysts essentially characterized dance games as part of a bubble that is largely unaffected by critical reception (UK hit Zumba Fitness has a 43 on Metacritic). "In short, yes, the dance category is a bubble," said Divnich, "much like most things in entertainment."

That doesn't mean that the bubble is about to burst -- or that the bottle of suds is close to empty. At least, Ubisoft is planning to keep on dipping in. The publisher's Tony Key teased that Michael Jackson: The Experience is "just the first 'The Experience' brand." He added that there's no reason why "another artist can't make a great dance game under 'The Experience brand,'" but didn't pitch any bright ideas. The Smurfs, anyone?

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