PlayStation Rewards beta that ended on March 31. According to the card, the "exclusive" tee is "only for Beta testers who reached one of the Tiers" in the loyalty program. "Wear It Proud," declares a bold statement at the top of the note.
Coincidence or not, the shirts are arriving as both Sony and its PlayStation brand face a customer loyalty crisis. Having its most faithful followers out rocking PlayStation apparel might be just the street team campaign the company needs to augment the bigwig apologies and consumer protection promises. Of course, the "PlayStation" lettering is perhaps illegible (it's in Japanese!), and "the shirt is pretty lame" otherwise, notes one recipient on BigBadBob's Blog.
As for PlayStation Rewards, its public launch remains in doubt following an unspecified delay. "We remain committed to providing the best overall consumer experience for our users," a representative said in late March, "and we will be refocusing our efforts in the near future to further developing PlayStation Plus and our other network services." No kidding.
[Image credit: BigBadBob113; thanks, Xakdublin]