Latest in 2011

Image credit:

Apple brand valued at $153 billion, scoots ahead of Google for first place

Vlad Savov
05.09.11
301 Shares
Share
Tweet
Share
Save

Sponsored Links

What is the world's most valuable consumer-facing brand? If you'd asked the guys behind the BrandZ survey at any point over the last four years, they'd have told you "Google," but in 2011 their answer has changed. Apple is now the hottest property in terms of consumer goodwill, earning an estimated valuation of $153.3 billion and leading a pack that includes the likes of Coca-Cola, BMW, HSBC, and Disney. The tech sector had a very strong year as a whole, with Facebook's brand improving in value by a staggering 246 percent (to $19.1b) and Amazon becoming the world's most valuable retailer (at $37.6b) in spite of having no actual stores. Sadly, there were some downers too, as Nintendo lost 37 percent of its brand worth over the past year, Nokia dropped by 28 percent, and the BlackBerry marque was considered 20 percent less awesome than before. Punch the source link to learn more.

[Thanks, Bruce]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
301 Shares
Share
Tweet
Share
Save

Popular on Engadget

Apple tests UWB switch to keep the iPhone 11 from tracking your location

Apple tests UWB switch to keep the iPhone 11 from tracking your location

View
Walmart's weekend sale includes a $150 Xbox One S All-Digital Edition

Walmart's weekend sale includes a $150 Xbox One S All-Digital Edition

View
Watch SpaceX's Crew Dragon in-flight abort test at 8 AM ET on Sunday

Watch SpaceX's Crew Dragon in-flight abort test at 8 AM ET on Sunday

View
Valve is definitely not working on 'Left 4 Dead 3'

Valve is definitely not working on 'Left 4 Dead 3'

View
Your online activity is now effectively a social ‘credit score’

Your online activity is now effectively a social ‘credit score’

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr