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Ridge Racer Unbounded will be a brand within a brand

Justin McElroy

Some of you in the Ridge Racer hardcore may have been a little put out by early video of the edgier Ridge Racer Unbounded, but it appears you needn't worry. During Namco Bandai's Level Up event in Dubai, product manager Kevin Chadine said that the Ridge Racer brand is becoming a larger umbrella with several series underneath it, much like EA has done with Need For Speed, saying of Unbounded that "This is just a different branch."

So don't fret, Ridge Racers. Think of Unbounded less as a new direction and more a sidepath, a shortcut that's being explored. And, assuming this is the first of many, let's hope the side streets down the road have better names.

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