using it for Netflix streaming. CEO Jack Tretton just hit the stage at the company's E3 keynote to announce it is the leading Netflix streamer, accounting for 30% of the video watched on the service. While this is somewhat surprising maybe it shouldn't be -- consoles far outpace other TV connected streamers in install base, and between the Xbox 360, Wii, and Sony's box, the PS3 is the only one that lets you watch without an additional subscription and in HD. Also announced is a new partnership bringing video on-demand movies from the Best Buy-owned CinemaNow service. With any luck, the retail giant will add a subscription element or partner with Redbox and make this interesting, but until then it's just another footnote on the list of providers currently offered on the PS3.