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PSA: Redbox kiosks packing games, starting tomorrow

As promised, video rental kiosk outfit Redbox is expanding its operation to include other things that appear on optical discs, beginning tomorrow. It's a simple idea, we know, but considering the market GameFly has been able to build up with its over-the-mail service, ala Netflix, we're surprised it took Redbox this long to leverage its omnipresent kiosk army to dispense something besides movies.

Unlike GameFly, selection will be limited to what actually fits inside a 'box. Tomorrow's selection spans all three home console platforms and will include major new releases like Duke Nukem Forever, LA Noire, Red Faction: Armageddon, and Infamous 2, while also including some notable evergreens, like Call of Duty: Black Ops and Just Dance 2. Game rentals will run $2 each day, compared to $1 a day for DVDs, $1.50 a day for Blu-ray discs, and $10 a day for Laserdiscs.

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Redbox Now America's Destination for Movies and Games

OAKBROOK TERRACE, Ill. – June 16, 2011 – Beginning Friday, June 17, video game rentals launch at more than 21,000 redbox® locations nationwide. Featuring video game titles across three platforms, PLAYSTATION® 3, Nintendo Wii™ and Xbox 360®, redbox will rent games for $2 a day, DVDs for as low as $1 a day and Blu-ray™ Discs for $1.50 a day. Redbox is the convenient one-stop shop for entertainment.

"From your local grocery, convenience or drug store straight to your family room, the next dance off, face off or family night just got more affordable and fun," said Joel Resnik, vice president of video games, redbox.

Looking for fun this weekend? Video game titles available to rent this Friday include:

· Brink (PS3, X360)
· Call of Duty: Black Ops (PS3, X360, Wii)
· Duke Nukem Forever (PS3, X360)
· Family Party: 90 Great Games (Wii)
· Infamous 2 (PS3)
· Just Dance 2 (Wii)
· LA Noire (PS3)
· Lego Pirates of the Caribbean: The Video Game (X360, Wii)
· Michael Jackson: The Experience (Wii)
· Red Faction: Armageddon (PS3, X360)
· Rio (Wii)
· Transformers: Dark of the Moon (PS3, X360, Wii)
· You Don't Know Jack (X360)

Movie and game fans can visit or the free redbox iPhone® app to reserve the titles of their choice and pick it up at the location of their choice.

"America's destination for movies is now giving consumers access to the latest DVDs, Blu-ray Discs and a selection of today's top video games," said Mitch Lowe, president, redbox. "Redbox is now America's one-stop shop for entertainment."

The roll out of video game rentals at redbox gives consumers thousands of new locations to discover and rent the latest games. According to a 2010 report by the Entertainment Software Association, 67 percent of American households now play video games.

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