Mobile ad company Flurry has released a new analysis on its official blog stating that customers are making the transition lately from using the mobile web to spending more of their daily time in mobile apps. In the early days of smartphone prominence (and by "early days," we mean about three years ago), the main feature on mobile phones was the web. You could check email, look up web pages, or browse the web on your smartphone, and that's how most people used them.
Since the rise of iOS, however, mobile apps are picking up that time spent. And as you can see from the chart above, customers are now putting more time into mobile apps (about 9 percent more, it turns out) than browsing the mobile web. It should be noted that both stats are still growing -- customers are spending more time on mobile phones than ever. But mobile app usage is growing even faster.
It's not hard to see why this is, either. Mobile apps are maturing quickly, and it's easier to get information from many of them now than it was just browsing around the web. Mobile apps also offer features like offline access and other things that the web doesn't, so this shouldn't be much of a surprise to anyone.