Latest in Editing

Image credit:

Adobe's new "switcher" campaign targets frustrated Final Cut Pro users with 50% off


Adobe didn't waste anytime trying to capitalize on customer dissatisfaction with Apple's new Final Cut Pro X. Professional users are unhappy with the lack of Pro features like multiple camera support in the latest version of Apple's video editing software.

In response, Adobe has kicked off a new "switcher" campaign that highlights ten reasons why the professional video editor should switch to Adobe Premiere Pro CS. It's also offering a whopping 50% off on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5 for those who own Final Cut Pro or Avid Media Composer. The media software giant is throwing down the gauntlet and aiming straight for those unhappy Apple customers. Anyone out there going to give in and switch to Adobe?

From around the web

ear iconeye icontext filevr