throttling its data speeds, the Now Network announced that it intends to begin throttling Virgin Mobile's broadband sometime in October. Those who use larger amounts of data on the prepaid brand will experience the briskness of 256kbps as soon as they hit a monthly threshold of 2.5GB. This won't affect postpaid customers on Sprint for the time being, but it's hitting a little too close to home. After all, the company -- always playing the role of consumer advocate -- is now at least experimenting with the idea of employing the same practices it's currently trashing its competitors for. Those who're taking full advantage of Dan Hesse's spoils are safe for now, but the question remains: who'll throttle the throttlers? Check out the vid and press release in all their irony-dripping glory after the break.