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Google wants to speed up your site, while resisting the urge to sell you stuff

Brian Heater

Google has plenty of things going for it, but patience has never really been high on the list -- not surprising, really, for a company that employs scooters to get around the halls of its offices. The search giant has taken a similar approach to the web, offering up a number of services to help speed things up around the old tubes. Page Speed Service is the latest simply named initiative on that front, which has apparently offered up speed improvements of 25 to 60 percent in its early testing phases. How does this magical quickening work? Google grabs content from your servers, rewrites pages with performance best practices, and sends them out through its own servers. The service has raised a few eyebrows, but Google insists that Page Speed Service is all about improving performance, not collecting information for future advertising opportunities.

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