U-verse for the fledgling ESPN 3D channel always seemed halfhearted, while it was one of the providers to carry the channel at launch it was the only one at that time to levy a $10 fee for the privilege of viewing. The good news for subscribers is that $10 fee is gone, but the bad news is the channel has exited stage left along with it yesterday, before the last night of ESPN's big X-Games broadcast in 3D with no apparent warning. AT&T's reason for the move follows after the break, which lays out the case that even despite interested viewers chipping in their Hamiltons it has decided with there's not enough demand to support the "high cost" of ESPN 3D. Slow down on ringing the death knell for 3D everywhere however, since AT&T is still hanging onto its 3D VOD movies, for now. Its willingness to make the rare move of dropping one of the sports leaders offerings definitely speaks to the niche status of 3D, but experience suggests this comes down to a dollars and cents decision across the entire swath of the ever growing ESPN / ABC / Disney family.