While other retailers
will hand out early access to Battlefield 3
DLC, Origin's pre-order bonus for Battlefield 3
is early access to ... Battlefield 3
. If you buy the PC version of the game through EA's new store -- on any platform, as far as we can tell -- you'll get early access to the Battlefield 3
open beta "when it goes live in September 2011."
You'll also get the Back to Karkand DLC, two exclusive items for Battlefield Play4Free
, and, if you buy the PC download version, the Physical Warfare Pack. So you basically get the stuff the other retailers offer in addition to
the beta. EA is making a pretty good
argument in favor of its new shop, here.