Latest in Bright

Image credit:

Sony WhiteMagic LCD promises magic formula of better brightness, lower power

Sharif Sakr
08.10.11
Share
Tweet
Share

Sponsored Links

How do you make a brighter LCD without murdering battery life? Simple. Add a white pixel to each RGB trio, creating an RGBW panel that pumps out more nits without recourse to the backlight. We've already seen this technology in action on a tablet-sized screen from Samsung and Nouvoyance, and now Sony's come up with an OEM 3-inch panel that it hopes will prove popular in smartphones and cameras. The VGA screen is claimed to double brightness without increasing power consumption compared to conventional panels. Alternatively, it has an outdoor mode which sacrifices this power-saving in favor of doubling brightness -- although, when it comes to the sunlight problem, we're still hoping that PixelQi's approach will eventually come of age.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Apple dives deep into specs for the Mac Pro and Pro Display XDR

Apple dives deep into specs for the Mac Pro and Pro Display XDR

View
'Cyberpunk 2077' studio commits to a free Xbox Series X upgrade

'Cyberpunk 2077' studio commits to a free Xbox Series X upgrade

View
Blizzard's first experimental 'Overwatch' mode: triple damage, one tank

Blizzard's first experimental 'Overwatch' mode: triple damage, one tank

View
Netflix's daily-updating Top 10 lists roll out worldwide

Netflix's daily-updating Top 10 lists roll out worldwide

View
Planet Computers' clamshell phone can dual-boot Android and Linux

Planet Computers' clamshell phone can dual-boot Android and Linux

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr