LittleBigPlanet developer Media Molecule have proven time and time again that their brains don't work in quite the same way as everyone else's. Take, for example, John Beech: Though most normies would elect to bring their kayaking trip to a close after an hour or two, John has decided to row his plastic vessel around the entire circumference of the United Kingdom. It's a mind-searing 2,450-mile trip that will take him two months to complete; and he's doing it all for a good cause. (Naturally!)
You can check Beech's progress on Media Molecule's site, and sponsor his attempt by donating money to GamesAid, a UK-based organization which distributes funds to other, smaller charities. We'd also suggest that you wish him luck on his sojourn, but we're not sure about the quality of the Wi-Fi on his tiny boat.