Square Enix reveals Deus Ex-y new clothing line
Deus Ex: Human Revolution is a giant world, an immersive experience, and all that. But what if it's not enough? The only way to immerse yourself even further into the cyberpunk world is to literally surround yourself in Deus Ex -- by wearing the official clothes.
Square Enix has partnered with Musterbrand LLC, which you might remember from the Metal Gear Solid: Peace Walker clothing line, to create an assortment of Deus Ex-inspired garments, including a trench coat that is way too cool-looking to have any business being a licensed game tie-in.
The online store will officially open tomorrow, but maybe if you have the proper augments you can hack your way in now.*%Gallery-131344%
*Please don't hack Square Enix's website.
Show full PR text
Augment Yourself in Real Life as musterbrand...LLC Launches Official DEUS EX: HUMAN REVOLUTION Clothing Line
Play the game, become the hero as forthcoming blockbuster moves from console to catwalk
22/08/11 musterbrand...LLC, the pioneering online fashion retailer, today unveiled its latest range of high-end gaming fashion – the DEUS EX: HUMAN REVOLUTIONTM collection.
Available 23.08.11, the officially licensed DEUS EX: HUMAN REVOLUTION line allows gamers to 'become' Adam Jensen, the iconic, trenchcoat-wearing hero of Square Enix's forthcoming blockbuster videogame. Fans can gear up in Adam's signature outfit, or purchase clothing and accessories from other in-game characters. Completing the line are items inspired by the game.
Available in North America and Europe at www.deusex-store.com, the DEUS EX: HUMAN REVOLUTION range of clothing has been designed in partnership with game developer Eidos-Montreal, ensuring the closest real-world version of the virtual items as possible.
The standout item in the DEUS EX: HUMAN REVOLUTION is Adam Jensen's coat-a futuristic interpretation of a trench coat. This slick trench, adorned with signature vented holes, and structured sleeves, is inspired by DEUS EX: HUMAN REVOLUTION's cyber-renaissance art direction. Just remember that you're not actually augmented before leaving on your adventures.
"Standard logoed T-shirts, sweatshirts, and hats are the norm," said Knut Jochen Bergel, CEO, musterbrand. "musterbrand's clothing lines are designed by top stylists, woven from the highest quality material, and cut so sharply they should come with a warning. DEUS EX: HUMAN REVOLUTION is already drawing praise for its unique design and playability – we're aiming to replicate the game's popularity with our clothing line too."
"musterbrand has done an amazing job at not only bringing the clothing in DEUS EX: HUMAN REVOLUTION to life, but producing cool, wearable clothing inspired by the game," says Jonathan Jacque-Belletete. "It's of utmost importance to me to always retain the integrity and signature look and style of the game in everything we produce. I think DEUS EX: HUMAN REVOLUTION fans will be stoked at musterbrand's offerings!"
musterbrand's official DEUS EX: HUMAN REVOLUTION collection will be available from 23.08.11, at www.deusex-store.com
