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Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'


Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press conference speeches and sizzle reels for the next year or so.

Always the showman, Butler kicks off the motto with a bang, as you'll see in the video above. On a personal note, allow us to welcome Mr. Butler back, who's always been the VP of our hearts.

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