EVE Online, CCP has just announced a bulk discount on its PLEX currency. What is PLEX, I hear a few of you asking? It's shorthand for Pilot License Extension, and it takes the form of an in-game item that provides one month of game access. The kicker is that it may be legally bought, sold, or traded for other in-game items (or cold, hard cash). The system was originally put in place to combat third-party ISK trading, but many long-time EVE players have amassed enough wealth to enable them to buy PLEX and avoid paying the regular monthly subscription fee.
For a limited time (through September 16th, to be exact), CCP is offering 13 PLEX for $199.99, and the one-line press blurb on the official EVE website encourages you to "play the market, pad your wallet, and build your empire."