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Dead Island ships 1 million to NA retail in first week, 2 million worldwide expected by week's end

ben gilbert
Senior Editor
Updated ·5 min read

Dead Island publisher Deep Silver must be stoked, having gone from relative obscurity to successful worldwide game publisher in the span of just one week. It seems that the company's latest release -- the much ballyhoo'd Dead Island -- has already shipped 1 million units to retail in the US, and the publisher expects to have moved 2 million units to retail worldwide by the end of its second week on shelves (that's this Sunday, folks).

"The critical 'first week' of game sales has been an enormous sales success for Deep Silver," company COO Geoff Mulligan said in a press release. "We're working quickly with our distribution partner in North America, Square Enix, to restock shelves as quickly as we can." With any luck, Square and Deep Silver can fill those restocking orders before the masses of shambling consumers arrive at retail for a taste of the zombie-filled action game.

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Dead Island™ Ships More Than 1 Million Units in North America in One Week

Publisher Deep Silver Working Quickly to Fill Restocking Orders

LARKSPUR, Calif. – Sept. 13, 2011 - Deep Silver, the publisher of the summer's biggest action horror blockbuster, Dead Island™ (www.deadisland.com), announced today that it has shipped more than 1 million retail copies of Dead Island in North America in the first few days of availability. In addition, Dead Island has held the #1 chart position in many global markets including the UK and France as well as on Steam, and will have sold 2 million units globally to retailers by the end of this week.

Dead Island launched on September 6 in North America and has been lauded by U.S. critics: Game Informer Magazine said Dead Island "scratched an itch I didn't even know I had" and awarded it an 8.5 out of 10, while IGN's TeamXbox.com hails the Dead Island experience with a score of 9 out of 10 and an Editor's Choice Award, "They do so much that hasn't been done, and do it so right." Additionally, PC Gamer Magazine said of Dead Island that it's "a wide-open tropical wonderland of loot-driven zombie slaughter" and tallied its score at an 8.3 out of 10 while MTV's Gametrailers.com awarded Dead Island with an 8.5 out of 10 score.

Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization of a vast array of weapons. The engaging survival-focused gameplay aspects are combined with a rich and immersive storyline in which a small group of people find themselves in a tropical paradise turned into total chaos and carnage after a mysterious zombie outbreak. Cut off from the rest of the world, the player's only chance to survive is to fight to the death and find a way to escape from the island.

"We're thrilled at the retail reception Dead Island has achieved in its first few days," said Geoff Mulligan, Chief Operating Officer at Deep Silver, "The critical 'first week' of game sales has been an enormous sales success for Deep Silver. We're working quickly with our distribution partner in North America, Square Enix, to restock shelves as quickly as we can."

"With more than a million copies sold, I feel good knowing that the world is now more prepared than ever for what to do should a real zombie invasion ever threaten humanity." said Mike Fischer, president and CEO of Square Enix, Inc.

Featuring four customizable, unique character classes and engrossing role-playing elements combined with an intense four player co-op experience, Dead Island stands out as one of the most comprehensive zombie experiences to date.

Dead Island is available now for the suggested retail price of $59.99 for consoles and $49.99 PC. It is rated M for Mature by the ESRB.

Official website: http://www.deadisland.com

Facebook: http://www.facebook.com/deadislandgame

Twitter: @deadislandgame

About Deep Silver, Inc.

Deep Silver develops and publishes interactive games for all platforms, seeking to deliver top-quality products that provide immersive game experiences driven by the desires of the gaming community. The company has published more than 100 games worldwide since 2003 and is currently working on the launch of its highly-anticipated zombie action thriller, Dead Island™. Deep Silver, Inc. is a wholly-owned subsidiary of Koch Media, GmbH. For more information, please visit www.deepsilver.com.

About Techland

Techland is a leading Polish developer, publisher and distributor of PC and console games since 1991. Its proprietary Chrome Engine 5 technology is among the world's most advanced game engines. With a staff of nearly 200 specialists in two development offices in Wroclaw and Warsaw, Techland is committed to delivering top-quality titles for worldwide markets. Currently the company is working on several high-profile titles for consoles and PCs.

About Square Enix, Inc.
Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix Group. The Square Enix Group operates a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY, which has sold over 100 million units worldwide; DRAGON QUEST®, which has sold over 58 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.



More information on Square Enix, Inc. can be found at http://www.square-enix.com/na.
DEAD ISLAND and DEEP SILVER are registered trademarks or trademarks of Koch Media GmbH. DRAGON QUEST, EIDOS, FINAL FANTASY, SPACE INVADERS, SQUARE ENIX, TAITO and TOMB RAIDER are registered trademarks or trademarks of the Square Enix Group.