You can't go 10 feet in BlizzCon without seeing a vendor or a costume. While the panels are incredibly informative and awesome, there's a lot more going on at the convention than just news releases.
Check out our gallery of the BlizzCon 2011 floor show. You can see vendors, games, sales, and even some fresh costumes. If you're not able to come by BlizzCon 2011 yourself, this might be the next best thing.