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T-Mobile's Andrew Sherrard: 'the iPhone is not the only option'


Remember when T-Mobile CMO Cole Brodman splashed a bucket of cold water on our hot iPhone 4S dreams? Yeah, well the carrier's back to clarify its glaring lack of the handset in its lineup, and it appears the choice wasn't the company's to make. In a statement released today, SVP of Marketing Andrew Sherrard expressed the operator's desire to play host to Apple's latest device, but claims Cupertino's omission of an AWS-friendly radio is the true culprit. In order for that phone to run competently on T-Mo's 4G network, those 1700MHz bands would need to be serviced. In its stead, the exec points to other more capable phones currently on offer -- namely, those bearing Android -- while referring to the 4S' apparent network issues. Fighting words or just a case of the sads? Follow past the break for the full quote straight from Magenta's mouth.

T-Mobile thinks the iPhone is a good device and we've expressed our interest to Apple to offer it to our customers. Ultimately, it is Apple's decision. The issue remains that Apple has not developed a version of the iPhone with technology that works on our fast 3G and 4G networks. We believe a capable version of the iPhone for our 3G and 4G networks would offer an additional compelling option for our customers on a fast 4G network. However, the iPhone is not the only option to experience the benefit that smartphones offer.

T-Mobile's 4G smartphones stack up against competitive smartphones in terms of functionality, speed, features offered and overall experience – including the iPhone 4S. Reports continue of iPhones not operating well on some carrier networks, while our latest 4G smartphones offer many advantages vs. the iPhone 4S:

  • Capable of faster speeds
  • Bigger screens
  • Compelling service pricing
  • More advanced camera on the HTC Amaze 4G
  • More choice

We firmly believe that T-Mobile's portfolio will give any iPhone a run for its money. We offer the increased processing power and faster 4G speeds achieved by our fastest smartphones, the most advanced camera of any smartphone on the HTC Amaze 4G, and our industry-leading 4.52" super AMOLED display offered on the Samsung Galaxy S II.

With our portfolio of Android, Windows, and BlackBerry smartphones, fast 4G network, and competitively priced worry-free unlimited talk, text, and data plans, we believe it's a great time to be a T-Mobile customer.

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