Funcom, we're sure your team was excited when you announced today that over 500,000 people have registered for The Secret World beta. But while that's a catchy name, we're just not sure you can continue to call it that with a straight face. Observe:
"I have a secret little out-of-the-way spot I like to go for lunch, it's called Hardee's."
"My secret spice? Shh, come close ... it's called salt."
"I've got a secret method for keeping my car running well: Gas."
Might we suggest "Popular World" (which unfortunately sounds a little like a Facebook game for tweens) or perhaps "Cool World" (which not unfortunately sounds exactly like Cool World)?