Kotaku reported on the production of not just one but two upcoming My Little Pony MMOs. Both My Little Pony Online and Equestria Online are set in the fictional world of the popular series My Little Pony: Friendship is Magic, and use graphics and characters from that setting.
On further investigation, both of the startup MMOs appear to be fan projects being developed without the official backing of copyright holder Hasbro Studios. As such, the projects may run into legal difficulties as they continue development using characters, artwork and names from the My Little Pony series.
The cartoon series that inspired these fan projects was originally aimed at a young female audience, but its popularity among an adult male crowd grew when it became a huge internet meme. There may even be enough fans of the series to make an official MMO commercially viable, as developers on My Little Pony Online have noted a clear interest in the development of their game.