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Athletes are advertising Assassin's Creed for some reason


We slept through the one marketing class we were forced to take back in college, so the advertising synergy Ubisoft is looking for by having famous athletes shill its latest Assassin's Creed game is lost on us. But then again, we imagine we're not the coveted assassin slash professional athlete demographic we assume Ubisoft is looking to reach with this.

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SAN FRANCISCO – November 7, 2011 – Today, Ubisoft® announced a partnership with several of the greatest athletes in the world who will appear in broadcast commercials alongside Ezio Auditore, the legendary hero in Assassin's Creed Revelations, the blockbuster action video game hitting store shelves on November 15. Starring in the campaign are two time MMA champion BJ Penn, game-changing running back Adrian Peterson and one of the most dynamic professional basketball players in the world, Derrick Rose. The athletes, known for their legendary status in their respective sport and passion for Assassin's Creed were selected by Ubisoft to be a part of the Assassin's Creed Revelations' "Leave Your Legacy" campaign.

The campaign showcases each athlete, featuring their professional statistics alongside their video game stats playing Assassins Creed.

"You don't need to be a league MVP to amass legendary status in Assassin's Creed Revelations," stated Tony Key, senior vice president of sales and marketing, Ubisoft North America. "Leave Your Legacy is a call to action that challenges fans to bring their best when playing the game. Adrian Peterson, Derrick Rose and BJ Penn are star performers at the highest level of competition. Having athletes of this caliber engaged in this campaign highlights the impact of Ezio."

Peterson, heralded as one of the most elusive and powerful running backs in professional football is one of only five players to have ever amassed 3,000 rushing after his first two seasons in the league. He also holds the third highest average rushing yards per game in professional football history, joining the ranks of other legends, including Jim Brown and Barry Sanders. Upon being named as part of the campaign, Peterson stated, "As a gamer, to appear in a campaign alongside a legend like Ezio for Assassin's Creed Revelations is the ultimate honor."

Rose, already one of professional basketball's top stars was awarded the league's most valuable player in 2011, becoming the youngest player to ever win the award. Named the league's top rookie in 2009, Rose has led his team to the playoffs each year he's been in the league. "To be involved in something like Leave Your Legacy is amazing. I'm lucky to have the opportunity to play in Chicago, the city I grew up in, and I'm excited to share my interest in Assassin's Creed Revelations with all of the fans."

BJ Penn, a Mundial Jui Jitsu gold medal champion and a mixed martial arts world champion in two different weight classes, built his legendary status around his willingness to fight anyone regardless of their weight class. He is only the second mixed martial arts fighter to win titles in different weight classes. "I pride myself on the work I've put in to become one of the best fighters in mixed martial arts. A legend like Ezio uses a number of calculated attacks to overcome his enemies. Similarly, I approach each opponent to learn his weaknesses so I can focus on attacking the areas where they're most vulnerable."

In Assassin's Creed Revelations, master assassin Ezio walks in the footsteps of the legendary Altaïr on a journey of discovery and revelation. It is a perilous path – one that will take Ezio to Constantinople, the heart of the Ottoman Empire, where a growing army of Templars threatens to destabilize the region. Leave Your Legacy at @assassinscreed or #LeaveYourLegacy.

Assassin's Creed Revelations is available in North America on November 15.

About Assassin's Creed
Initially launched in 2007, the first three Assassin's Creed® games have sold more than 30 million units worldwide, and the franchise is now established as one of the best-selling series on next-generation consoles. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin's Creed has transcended video games, branching out into other entertainment experiences including comic books, Facebook games, novels, short films and more.

For the latest information on Assassin's Creed Revelations, please visit: To view the "Leave Your Legacy" broadcast ad, please visit: \\ubisoft-org\sfostudio\SF Share\Assassin's Creed Revelations (ACREV)\TV Ads\Finals

About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of € 1.039 billion. To learn more, please visit

© 2011 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

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