Major League Baseball has embraced social media and mobile devices in a big way and it looks like this early adoption is paying off. The MLB At Bat app was downloaded 1.6 million times across all mobile platforms and is reportedly the highest grossing app in the iTunes App Store, according to a report from Fortune. To improve this popular offering, MLB may offer a new monthly subscription option that's available during the baseball season.
Speaking with Fortune, MLB.com CEO Bob Bowman said they could add new features as a monthly subscription which would be available in-season and could be canceled when your favorite team is doing poorly. Unfortunately, Bowman failed to provide any details on what these new features will be and how much they will cost. This subscription is likely an idea that's in the early stages of planning.
The current version of the At Bat app lets baseball fans experience the game from the comfort of their iPad and iPhone. Users can keep track of game stats in real-time, watch video replays of controversial calls and review game highlights. If you are at the game, you can check into a stadium, view tweets from other fans at the game and even order concession food that you can pick up without waiting in line. At US$14.99 in season, it's pricer than most App Store apps, but the sheer amount of real-time content available at your finger tips during the baseball season is well worth the expense.