aTV Flash (black) is still going to be a tough sell at $30 (now that it's left beta). But, before you go, perhaps you'd like to know what that chunk of cash will enable your 2nd-gen Apple TV to do. For one, it blesses Cupertino's hobby set-top with an all new media player that can open AVI, MKV, MP4, ISO and host of other file formats. There's also an HTML5 browser for surfing the web and streaming media. Want more apps? How about a Plex client and Last.FM radio? Perhaps best of all, though, it allows you to play back files stored on a PC, Mac or NAS without the need for iTunes. Check out the video demo after the break.