Black Friday was a successful day for online retailers. Customers spent more than US$816 million, a 26 percent increase over Black Friday 2010. Apple was one of the beneficiaries of this rise in online sales. The Cupertino company climbed its way into the top 5 and became the fifth most-visited retail website on Black Friday, says a report from Comscore. The company trailed only Target, Best Buy, Wal-Mart and Amazon.
Analysts's reports on Apple's Black Friday sales were also favourable. Deutsche Bank's Chris Whitmore said Apple stores overseas had a hard time keeping the iPhone 4S in stock. Over 75 percent of stores he polled had sold their entire inventory of iPhone 4S handsets on Black Friday. Piper Jaffray analyst Gene Munster's research suggests the surveyed Apple store(s) were selling iPads at a rate of 14.8 per hour. Macs also were popular and left the store(s) at a rate of 10.1 per hour.