Sony Ericsson's attempts to make a dent in the US smartphone market have been coming up short, so last month it teamed up with Ingram Micro, a supply chain management company that focuses on distributing phones through online retailers like Amazon, Best Buy and Newegg. The first result of that alliance came to fruition this week as the OEM announced the immediate availability of the Xperia active -- its rugged contribution to the smartphone lineup -- on Newegg and "other online retailers." The dust proof and water resistant Gingerbread device can be under three feet of water for up to thirty minutes, and offers a 1GHz CPU, 5MP rear-facing camera, on-screen heart rate and pulse monitor using ANT+ and 3-inch 480 x 320 touchscreen with wet finger tracking ability. The total bill, before tax? $340 unlocked with no contract attached (which may be on sale, since the press release found past the break lists it for $370). You can choose orange or white as well. Head over to the link if the phone tickles your fancy.