Gene Hoffman, CEO of Vindicia (which may or may not ring a bell, either). MMO companies have heard of him, though, as he's something of a veteran when it comes to online content distribution and payment models. His industry experience dates back to the founding of eMusic, a subscription-based digital music retailer that popped up in 1998.
Now he advises companies regarding online business models, distribution, and monetization, and he casts a critical eye on the MMO industry and its slow march toward more flexible payment schemes. "Look, some of these MMOs are launching and they're really bad," he tells GamesIndustry.biz. "You don't want to say that too loudly to them, but seriously, these guys need to do a lot more content before they launch. So why not price it that way?"