multiplayer component, and if you tweet using the #MaxPayne3 hashtag (from now through January 13th) your mug could make it in.
You'll also need to follow @RockStarGames, and note that the company reserves the right to turn you down once you've been chosen for consideration -- sorry, Eric Stoltz. Also, Cher.
(Actually, either one might make a good ruthless gang leader, now that we think about it. They both know a lot of bikers, after all.)