Still pretty expensive.
According to Sony, the 4GB card will retail for $19.99, 8GB for $29.99, 16GB for $59.99, and the 32GB for $99.99. In addition, you'll be able to get a 4GB card along with a "Pocket Pouch," screen cover, card case, headphones, and cleaning cloth in a $40 "Starter Kit." GameStop still has yet to update its listings, but we're sure it will soon. If it doesn't, you should really look elsewhere.