Latest in Allthingsd

Image credit:

Popular Science sees boost from Apple's Newsstand


Apple's Newsstand app, which premiered on iOS devices with the release of iOS 5, was designed to improve the sales of newspapers and magazines by giving publishers their own virtual shelf space in a highly visible app. Several other publications have already touted their success stories with Newsstand, and now Popular Science is joining the chorus.

The magazine, which is undoubtedly popular with the tech crowd, published cumulative subscription numbers recently. As reported by AllThingsD's Peter Kafka and visible in the chart at the top of this post, PopSci not only saw a leap in subscriptions the second week of October -- coincidentally the time when Newsstand was launched -- but since that time has been capturing new subscribers at a faster rate. The numbers are courtesy of Mag+, the tablet publishing arm of PopSci publisher Bonnier.

Kafka notes that he personally uses the New York Times app less often than he did before it moved to Newsstand, and would like to be able to pull items off of the Newsstand shelf so that they're closer to other items that he uses quite often. How about you, TUAW readers? Do you find that you read magazines and newspapers more or less often now that many have moved to Newsstand, or do you avoid Newsstand at all cost? Leave us your opinions in the comments.

From around the web

ear iconeye icontext filevr